Niche Ideas for an Online Business

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One of the key things to decide upon when considering starting an online business is which niche would you like to operate in.

In terms of business you will need to look for a niche in a market that is of interest. Your chosen niche will have its own particular customers, products and requirements.

Choosing a niche is often the place where many people who would like to start an online business become stuck as sometimes it is difficult to know what a niche is.

Therefore, in this article I have set out some niche ideas for an online business below. There are literally thousands of niches. Therefore, the ones listed below are some more common niches just to give you some ideas of what to think about.

Major Markets

The major markets listed below are area that attract a lot of online business, these are the markets that prove to be very profitable. However, in the early phases of growing an online business it is not recommended to target the whole market but to find a sub-market (i.e. a niche) that will be easier to attract custom.

I will list some major markets that may be of interest to you and then in the next section I will list some niche suggestions for each major market.

  1. Wealth Creation
  2. Health
  3. Beauty
  4. FitnessBazaar Market
  5. Hobbies
  6. Baby Care
  7. Household
  8. Technology
  9. Travel
  10. Sports

Niche Ideas

In this section I will list some niche ideas for each of the market markets list above.

1. Wealth Creation – this is an extremely profitable market as a lot of people search online every day for products and services related to creating wealth, making money, investing and developing profitable businesses.

  • Video Marketing
  • Niche Blog Marketing
  • Affiliate Marketing
  • Classified Advertising
  • Property Investing
  • Stock Market Investing
  • Article Marketing
  • Book Marketing
  • Drop Shipping
  • Entrepreneurship
  • Social Media MarketingWealth Creation
  • Home Based Business
  • Private Label Marketing
  • YouTube Product Promotions
  • Retirement Planning
  • Website Creation
  • Traffic Generation
  • Online Market Training
  • eCommerce
  • eBook writing Publishing

2. Health – this is a very popular market as many people throughout the world have health issues. People are searching online each day for solutions for there varies health issues. The niche market could include the following:

  • Dietary Supplements
  • Dietary Plans
  • Health Guides
  • Arthritis RemediesDiet Plan
  • Asthma Treatments
  • Aromatherapy
  • Back Pain Remedies
  • Allergies
  • Deafness Aids
  • Detoxing Products
  • Sleep/Insomnia Remedies
  • Men’s Health
  • Women’s Health
  • Pregnancy Aids
  • Weight loss
  • Neck Pain Relief
  • Obesity
  • Juicing Products

3. Beauty – beauty products is a very profitable online market place and because of the popularity it will be wise to start your online business as a specialist in a particular beauty niche such as:

  • Sun Care and Tanning
  • Skin Care
  • Make-upLipstick Beauty
  • Fragrance
  • Nail Care
  • Hair Care
  • Bath and Body Care
  • Shaving
  • Hair Removal
  • Eye care
  • Hands and Feet

4. Fitness – many people work out each day and there is a lot of searching online for fitness programs and training aids. This is another very profitable market and another opportunity to find your niche.

  • Abs Workout
  • Lose Belly Fat
  • Workouts for the over 40’s
  • Exercise programs for women
  • Exercise programs for men
  • Best workout exercises
  • Body BuildingFitness
  • Exercises for weight loss
  • Muscle Building
  • Supplements for exercise
  • Fitness monitors
  • Fitness equipment
  • Fitness DVD’s
  • Exercise and Fitness Books
  • Yoga Mats
  • Exercise Bikes
  • Weights
  • Fitness trackers
  • Resistance bands
  • Exercise Balls
  • Gym Clothing
  • Training Shoes

5. Hobbies – lots of people have hobbies and this market will possibly be the most diverse. Hobbies are a profitable market as people will often invest considerable sums on money on their favourite hobbies. Here are a few niche suggestions for hobbies:

  • Model Railways
  • Model Cars
  • Model Aircraft
  • Oil Painting
  • Watercolours
  • Aquariums
  • Baking
  • FishingWool Hobbies
  • Knitting
  • Sewing
  • Candle Making
  • DIY
  • Embroidery
  • Gardening
  • Hill Walking
  • Orienteering
  • Jig-saw Puzzling
  • Gaming
  • Dancing
  • Magic Tricks
  • Wine Making
  • Beer Making
  • Cake Decoration

6. Baby Care – with the continual arrival of babies there is always a demand for products. Some suggestions for baby care niches are:

  • Baby Clothes
  • Pushchairs
  • WalkersBaby Products
  • Baby Toys
  • Baby Feeders
  • Soft Toys
  • Baby Books
  • Nappy Changing
  • Nursery Equipment
  • Car seats
  • Baby Monitors
  • Baby Carriers
  • Toddler Toys

7. Household – another large market with many products. Some niche suggestions for household could include:

  • Kitchen Accessories
  • Cookware
  • Indoor Lighting
  • Outdoor Lighting
  • Kitchen Utensils
  • DoormatsWood Products Household
  • Lampshades
  • Photo Frames
  • Clocks
  • Rugs and Mats
  • Candles and Holders
  • Cushions
  • Artwork
  • Tableware
  • Kitchen Gadgets
  • Bakeware
  • Glassware
  • Storage Solutions

8. Technology – another very profitable market and one where the customers are most like to research online. The possible niches for the Technology market are:

  • Portable Radios
  • Wi-Fi Speakers
  • Cameras
  • Camera Accessories
  • Multi Media StreamersHeadphone Products
  • Headphones
  • Portable Speakers
  • Smartphone Accessories
  • Tablets
  • Handheld GPS systems
  • Wearable
  • Video Games
  • Video Game Consoles
  • Software
  • Laptops
  • Desktop Computers
  • Monitors

9. Travel – with lots more people travelling more regularly than ever this is another growing market with lots of opportunities. Some niche ideas for the Travel market are:

  • Suitcases
  • Travel Bags
  • BackpacksLuggage
  • Laptop Bags
  • Umbrellas
  • eBook Readers
  • Sat Navigation & GPS
  • Maps and Guide Books
  • Leads and Chargers
  • Cameras & Accessories
  • Sunglasses
  • Sun Tan Lotion
  • Beachwear
  • Swimwear

10. Sports – sports are very popular and people who play sports are often looking for new equipment or replacement equipment. Once again, many people search the internet for solutions to sporting problems. Some niche ideas for sports could be:

  • Sports Clothing
  • Sports EquipmentSports Products
  • Sports ‘how to guides’
  • Sports videos
  • Sports training courses – online
  • Sport training courses – videos
  • Sports accessories

The above niche ideas are just a few suggestions that will hopefully stimulate your own thinking. There are many more markets you could consider and one you have found a market you can then try to break the market down into its numerous niches.

Don’t forget to research your niche

Once you have found some niche ideas that interest you, it will be necessary to conduct some research to try to see if the niche has sufficient interest to sustain your business.

Do some online searching on Google or Bing to see how many items are listed under a keyword search for the chosen niche.

Look on social media sites and use the search facilities to see how often the niche is mentioned or if there are any groups that regularly communicate about the topic.

Once you are confident that there are sufficient potential customers for your chosen niche then you can proceed the next stage in your online business journey.

Don’t forget to check out other articles on this website many of which are there to help those who are looking to start-up.

I hope you enjoyed this article and if you have any questions about niche ideas, or you would like to make a comment, please use the box below.

Malcolm Priestner


  1. Thanks Malcolm for your list of niche ideas for an online business. I like how you put them into different categories so it makes it easier to target the category that is of interest and then drill down to specific niches. Could you tell me how . you came up with the niche ideas? Or were they based purely on current trends and your observation of these trends?

    All the best



    • Thanks for the feedback Kevon and I am glad you found the article useful. I came up with the niche ideas based on my research of the most lucrative market to try and penetrate at the time of writing. Of course there are many more very appealing markets and niches but for this post I decided to stop at ten markets! Regards Malcolm

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